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5 October 2026

Nvidia raises Shield TV Pro price 50 percent citing memory cost surge

First reported

Ars Technica ran this on , a day before the other 2 sources picked it up.

  • Nvidia is raising the price of its Shield TV Pro streaming device from $199 to $299 starting October 2, citing increased component and memory costs across the industry.
  • The company discontinued the cheaper base Shield TV model, leaving only the Pro version available. Supply has been thin for months as manufacturing became uneconomical at the old price.

Reported by Tom's Hardware, Wired, Ars Technica